“The answer is simple. The new drivers of wealth in our society are knowledge, not hard assets. Generally, we manage what we measure. Knowledge assets are new drivers of wealth production that must be managed. If they can’t be measured well, how do we know we’re managing them well? If they can’t be measured well, how do we know how many resources to allocate to them.” Steven M. H. Wallman , Foreword (In pursuit of intellectual capital), Hidden Value, Profiting from the intellectual property economy, Edited by Bruce Berman.